Workplay Digital

Using Strategic CTAs to Convert Website Visitors

Did you know that the average human attention span, as of 2013, was just 8 seconds? According to the National Centre for Biotechnology Information, that’s just one second below that of a goldfish. 🎣

In the time it took for you to read that sentence, many other readers might have already landed on your website, lost their interest, and bounced onto the next topic. Don’t take it personally – that’s just how viewers seem to be processing information these days.

One way to keep audiences interested and capture their attention a little longer is to use compelling CTAs – or call to actions – that invite your readers to take action, find information, or get in touch. Strong CTAs can look like text or images. Either way, they keep readers on your pages a little longer and only leave once they’ve found the information they came for.

Here are the 6 major types of CTAs you’ll find on a great website:

Newsletter subscription CTAs: Invite your viewers with a visible, promising CTA.

In-line content upgrades: Adding a “click to tweet” or “click to share” button is an easy way to promote shares.

Purchase CTAs: Try to make a single offer whenever possible to put your viewers in control, while still showcasing your product.

Learn more: Pull readers deeper into your site and improve clicks.

Social sharing: Some posts are just meant to be shared, and adding social icons is an easy way to get more traffic back to your website.

Contact form submissions: There are a few different reasons you might ask site visitors to fill out a form, and what you put on the form depends on your needs. Either way, keep it simple: more fields means fewer conversions.

A strong CTA can be the difference between a viewer floundering off your website or swimming right into the action.

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