Workplay Digital

Spin Sucks: Three Steps to Create an Employee Brand Ambassador Program


Make it Inclusive

In last week’s article about customer brand ambassadors, I mentioned the IKEA effect and how powerful it is when you make people feel part of something vs. external to it.

This is even truer when it comes to employees. 

Ambreen Sharif explains:

One tip for getting your employees engaged is to garner ideas on how to boost your online brand. Your employees are the ones in the trenches—making sales calls, hosting webinars, manning trade show booths, writing blogs, and so much more. Get them to share their insights and brainstorm campaigns with them. When your employees feel empowered and heard, they are much more likely to engage with your brand outside of the office.

Read more at Spin Sucks.

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