We redesigned the monthly newsletter to make it look professional, aesthetically pleasing but still scannable. We developed content that was not only relevant, but helpful to readers, while including compelling calls-to-action, and ensuring the email worked for multiple inboxes and devices. In a matter of months, the newsletter open rates increased to 35.3% (as compared to the industry average of 19.81%) and a click rate of 7.3% (as compared to the industry average of 2.05%). 

In order to gain better customer insights, we launched an annual customer satisfaction survey, as well as an ongoing training survey that is administered after every training session for real-time feedback. The customer satisfaction survey saw a 85% completion rate, with results that were organized into actionable and honest feedback in the areas of software, training, communication and overall satisfaction.