Modern Requirements

When we started working with Modern Requirements, their mission was to generate 50% more marketing qualified leads as well as brand recognition through social media by way of earned and owned channels.


Social Media


Digital Advertising

Our Solution


We began with a thorough audit of MR’s owned social media channels. As we came to understand their buyer persona, we developed a social media strategy that would ultimately lead to more touch points and better interactions with their customers. By sharing relevant blog posts, industry news, and promotional content, we increased traffic to their website from social media by 100% in just 6 months.​


In order to generate leads via earned social media, we began running lead generation ads on LinkedIn and Facebook. Within the first few months of the campaign, and with only $200 in ad spend, we consistently generated 15 leads per month with a 35% connection rate.


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