The past several weeks have proved to be challenging for small businesses, but one silver lining has been the ability to sell online. In fact, COVID-19 has led to record sales for e-commerce companies. In light of this, Facebook announced its latest push into the world of e-commerce with Facebook Shops. Here’s the scoop: Shops are free to create and provide the opportunity for shoppers to checkout directly from the platform (with Facebook taking a cut).
Simply upload your catalogue and add your own personal flair with custom cover images and colours. Facebook is also testing another feature called Live Shopping, which allows businesses and influencers to sell products during live video events on Facebook and Instagram (in case you needed further clarification).
In other, more recent news, Instagram is launching content monetization features for creators. Read more about this game-changer.