Take a look at your social media channels. No, seriously. Pull up your LinkedIn, Facebook, Twitter, and Instagram profiles and have a quick look at what you’ve been sharing on your channels as of late.
If you’re tired of posts relating to “these uncertain times” or asking your followers to “check out your latest blog”, chances are, so is your audience. We don’t blame you — it can be challenging to come up with fresh new ideas for social media and, for many organizations, new social media content is hardly a top priority.
Here are a few ideas to freshen up your social media feeds:
1. Comment on other users’ content.
You don’t need to create social media content from scratch! Lean on other accounts to provide you with content to comment on and provide your unique perspective. To start, take a look at relevant publications or influencers in your industry.
Look for a piece of content, whether it be a video or an article, and try retweeting with a comment, post a picture of the article on Instagram, or write a short opinion piece on LinkedIn.
Here are some great examples:
2. Social media takeovers.
Asking thought leaders, either internal or external to your organization, is a great way to shake things up. Here are a few ideas:
- Hiring for multiple positions across your organization? Ask the head of your people team to take over Instagram stories and show your followers why your company is a great place to work.
- Looking to highlight your ability to stay ahead-of-the-curve? Hand the keys to your account over to your developers for a behind-the-scenes look at how they prioritize innovation.
- Run an Ask Me Anything (AMA) session on LinkedIn or Twitter with your company spokesperson at the helm. This will also make for great content you can repurpose.
3. Add value directly in your post.
Social media is often used as a gateway to share other content – be it on your website or YouTube channel. Try to share content directly on your social media platforms to provide immediate value to your followers. While it’s best practice to own your content and the channel (i.e. publishing owned content on your blog or website), that doesn’t mean you can’t mix things up a bit and share bite-size content on social media.
Here are some examples:
Target: online sales up 141%— Dan Price (@DanPriceSeattle) May 20, 2020
Walmart: online sales up 74%, stock at record high
Amazon: sales up 26%, stock at record high
Facebook: adds shopping, stock at record high
Small businesses: down 40%
We're seeing a giant transfer from small biz to conglomerates
4. Social media case studies.
This is a great way to showcase your most successful case study – straight from a client or customer. Have your client connect with you on social media, and post about how your product or service has helped them increase productivity, sales, etc.
To support this, consider creating a few graphics illustrating key statistics. You can even incorporate a Q&A into the case study, to address any additional questions your followers may have.
5. Repurpose existing content.
I’m guessing that your organization creates regular content, whether you realize it or not. Do you send out a newsletter? What about hosting webinars? Have you recently posted a blog on your website?
All of these can be repurposed for social media and, in fact, other pieces of content as well. HubSpot reported that “46% of monthly blog leads came from just 30 individual blog posts.” That’s cause for historical optimization.
Forrester reported that an estimated 50% of content from enterprises is completely unused. So, have a look through your analytics to see which pieces of content have produced the highest results for you. Was it the webinar last week with a 90% attendance rate? Or a blog from last year that generated 20% more leads than the rest?
Deconstruct that content to fuel your social media calendar! Here are a few ideas to get you started…
- Infographics. Turn your research or key statistics into bite-size infographics for sharing on social media.
- Q&A. If you’ve ever hosted a webinar with a Q&A portion, turn them into short posts for Twitter or LinkedIn. Chances are, your followers have been wondering the same thing.
- Company photos. Have a look through your previous image libraries to see if there are company photos worth sharing on Instagram or Twitter. A combination of new and old photos can be used to showcase your company culture in a new light!